pick the perfect blogging niche

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Have you been dreaming of becoming a blogger?

Scrolling through Pinterest and pinning everything there is to pin about making money blogging, income reports, and how to start a blog?

But actually starting a blog is a lot harder than it sounds!

So, in today’s post, we’re going to talk about one of the first steps to getting your dream blog started!

We’ll start with how to find the perfect profitable blogging niche for you!

This is one of the things many new bloggers get stuck on because they are multi-passionate and want to start blogging about everything!

If this sounds like you, I was right there with you, so I understand! We’ll talk about all of that and more. Let’s get started.

What is a blogging niche?

Before anything, let’s start from the very beginning. If you’re brand new to the blogging world, you may be wondering what the heck even is a blogging niche?!

A blogging niche is the overall topic of your blog.

You may have heard of a lifestyle blog. This seems to be the dream for a lot of bloggers to run (myself included!) because you can talk about a large range of topics!

But you can have any type of blog you want. A business blog, gardening, crafts blog… whatever you want!

  • Do you have to choose a blogging niche? Can you blog on multiple topics?

Once you hear about a niche, the most logical next question many bloggers ask is, do I have to choose a niche? What if you have a lot of passions and you can’t choose just one?

I know it can be tempting to talk about all kinds of topics when you first start out, but I encourage you not to do that.

You want to be intentional when you first start out. You’ll need to come up with some sort of monetization strategy, and build an audience that trusts you.

It will be hard to do that if you’re posting about gardening tips, college life, and also bullet journaling tips as well!


In case you’re not totally convinced, here are a few reasons why you definitely should have one.

  • Having a niche keeps you focused

When you don’t have a niche and your blog is about anything and everything, it can be super overwhelming to come up with what to write about next. You may find yourself thinking;

Do I share my latest pot pie recipe?

What about my DIY pencil case project?

Or I could write about my latest experience in college?

However, if you have a niche blog about cooking, you always know whatever topic you choose will be about cooking in some way. And even just the topic of “cooking” can be very broad as well, so you won’t be narrowing yourself down too much!

  • You look like an expert in that niche

When you choose a niche, you should choose one that you know a lot about.

This will show readers that you’re an expert on your topic. But not only that, if you only have one post on your site about a topic, people will be less likely to come back to your blog.

If someone comes to your blog from Pinterest for an amazing pot pie recipe and ends up loving it, they may begin looking around your site for more recipes to try.

But, they look around and only find posts about your latest Spring break trip, how to study for finals, and the latest DIY craft you came up with.

As a matter of fact, you’ve never posted another recipe on your blog after that pot pie one.

it’s likely they’ll leave your blog and won’t come back. Which means you just lost a reader!

  • Having a niche is easier to monetize

When you can write about a topic and continually bring readers back to your blog, you’ll build trust with your audience, making it easier to make sales, even in the beginning.

It’s harder to make sales from people who have come to your blog only once.

Why should this person trust you?

However, if you talk about similar topics on your blog and bring the readers back, they’ll be more likely to buy from you.

This is why it’s important to find the perfect profitable blogging niche.

Let’s look at the last scene again.

Someone comes to your blog from Pinterest. However this time your niche is only about cooking. Someone finds your amazing pot pie recipe and clicks over to read it.

However, this time when she clicks on your blog home page everything about cooking comes up! Tons of amazing recipes, cooking tips, and more!

And, on top of that, she finds out you have a cookbook she can buy! If your free content is that great, imagine how awesome your cookbook will be?! Sold!

See the difference?

And, even if you don’t have a product to sell right off the bat and you are just focused on affiliate marketing for the moment, that’s okay too.

If someone clicks on your blog and finds that you are recommending other people’s cookbooks or cooking tools to her, she is more likely to buy them (from your link) because she trusts you’re an expert on your topic! It’s a win-win.

Have I sold you on choosing a niche yet?

Another thing to remember is, that you can always expand later.

Once you have written a ton on a topic, you’ve built a loyal audience, and maybe you even have some revenue coming in, then maybe you’ll be able to branch out to similar topics after that!

YOU MAY LIKE: How to Start a Blog for Beginners!


With all that out of the way, let’s actually talk about how to narrow down all of your ideas and help you find the perfect profitable blogging niche!

You likely have a few ideas for what you want to write about, and they may not all be good ideas that you can build a blog on.

So, let’s narrow them down!

Start out by writing down a list of all your blog ideas. Then ask yourself these questions to narrow it down.


A blog is by no means a get-rich-quick scheme, so when you start blogging you have to be in it for the long haul.

Which means, that whatever topic you choose should be one you can’t stop talking about. Above all, you have to like your topic and know a lot about it. Because you’re about to be talking about it a lot!

I started out this blog talking about blogging. It’s one of my passions and something I really love.

But this is not the first blog I’ve ever had, I’ve actually had two more before this one.

And do you want to know why the last one failed?

Well, it failed for many reasons, but a big one was because I didn’t like the topic enough to keep writing about it.

If you’re going to be in this for the long haul, at least make sure you like the topic! If you just choose a topic you could care less about solely because you think you can make a profit from it, chances are, when the money doesn’t start coming in right away, you’ll lose interest in it.

Because, as I said, blogging isn’t a get-rich-quick scheme.

Blogging is a long process of planning, hard work, and determination. If you don’t pick the perfect blogging niche for you, the passion won’t be there.

And in turn, neither will the profit!


If you aren’t planning to make any money from your blog, this question won’t matter as much.

But if you are planning to make money blogging (and I assume you are if you’ve made it this far down!) then choosing a niche is going to make that process easier, for reasons we already mentioned above.

Try and come up with some ways you can make money from your niche.

Look into blogs with the same topic as what you want to write about and see how they are making money.

  • What’s the best way to make money blogging in any niche?

There are a number of ways you can monetize your blog. The most common ways to make money blogging are;

  1. Affiliate marketing
  2. Ads
  3. Sponsorships/brand deals
  4. Selling your own products

So ask yourself, could I eventually make a product to sell to people?

Are there products I could recommend? Brands I could work with?

If the answer is yes to a lot of these questions, then that may be a topic to keep on your list!

The first thing I always recommend to new bloggers looking to make an income is affiliate marketing. It’s the very first way I monetized my blog.

Of course, you could broaden your monetization methods as you grow, but affiliate marketing is almost for sure the first method you should try.

If you want to get on the fast track to making money with this method, check out this course! I always recommend it to learn everything you need to know to get started!


Take a look at your list of ideas and think about how many blog posts can you write about right now off the top of your head, with little to no research.

You can write down titles if you want, or just basic concepts for all your topics. They obviously don’t have to be award-winning blog posts, just concepts.

If there are any topics on your list that you can’t even come up with 10-15 blog post ideas on right now, you may want to cross that off your list. Because you don’t want to get two months into your brand new blog just to find out you’ve already run out of ideas!


If after all of this, you still can’t decide on a niche, here is my advice. Don’t choose one.


I know, hear me out.

Start a blog, call it your name. Write about all of the things you want to write about (within reason). Then, promote them all.

After a while, chances are high that one will do better than the rest. One topic will start to gain more views, interaction, and traction than the rest.

This is the niche you should choose.

It’s essentially letting your audience decide what they want to read.

Hopefully, by now you’ve come up with the perfect profitable blogging niche for you! But if you haven’t, that’s okay too!

Don’t let this one question hang you up from starting that blog you’ve always dreamt of! It took me many, many tries to get where I am now, and I learned a lot on the way.

So if your first blog doesn’t end up being the last one, that’s okay too! Just start posting! And here are a few other posts to help you get started,

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