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Pinterest is a confusing platform for a lot of bloggers, and understandably so! It can be a hard platform to get the hang of, especially if you’re new to blogging.
One of the main Pinterest marketing questions on your mind as a new blogger is probably, how do I get traffic to my blog?
One of the best long-term solutions is Pinterest.
Pinterest drives traffic to my blog every single day, even pins that were posted 2+ years ago! I even help grow my client’s accounts as well!
So if you’re not using Pinterest yet, it’s better to start now.
It’s important to know what you’re doing when it comes to Pinterest because it is a great platform to get a lot of blog traffic from.
- 1. HOW MANY TIMES A DAY SHOULD YOU PIN WITH A NEW ACCOUNT?
- 2. HOW DO YOU PROPERLY SET UP A NEW PINTEREST ACCOUNT?
- 3. WHEN SHOULD YOU START PINNING FOR A NEW BLOG?
- 4. WHEN IS THE BEST TIME TO PIN FOR YOUR ACCOUNT?
- 5. HOW MANY TIMES SHOULD YOU PIN A BLOG POST?
- 6. HOW MANY TIMES SHOULD YOU RE-PIN THE SAME PIN?
- 7. SHOULD YOU RE-PIN CONTENT FROM OTHERS?
- 8. ARE PINTEREST GROUP BOARDS WORTH IT ANYMORE?
- 9. SHOULD YOU STILL BE USING TAILWIND VS. MANUAL PINNING?
Here are my last 90-day stats:
And the best part about all this traffic from Pinterest? It’s free.
You don’t need to promote pins and spend money when getting started, you just need to know what you’re doing!
So, if you’re a beginner at Pinterest and you don’t understand how to grow your blog or small business with it, here are the top 8 Pinterest questions I get from bloggers, and the answers to them!
1. HOW MANY TIMES A DAY SHOULD YOU PIN WITH A NEW ACCOUNT?
One of the most frequently asked questions I get is about the number of times you should pin.
So, what’s the best number?
The truth is, the “perfect number” of pins a day will be different for everyone. It all depends on how much time you have.
What I always recommend is pinning between 2-5 pins a day of your own content. You don’t really need more than that.
Personally, I pin 2-3 pins a day. But, the most common request I get from clients is 3-5 pins a day.
The most important thing when you start trying to pin consistently, whether it’s from a brand new account, or if you’re revamping your old account, is to start slow.
One of the reasons for this is so that you can get used to pinning consistently. Because consistency is more important than quantity.
The same can be said for the quality of pins as well.
Pinterest has said that your account will do better if you pin 2 times a day for months as opposed to 7 times a day for a week or so and then stop for a month.
This is because Pinterest wants people to remain active and consistent on the platform, and they want you to feed the content machine as much as possible!
You also don’t want to pin so much that you get caught up in the spam filter like I did!
HOW TO SAVE TIME WHEN CREATING PINS
I understand that creating new pins takes up a lot of time. So here are some helpful ways you can save time in your Pinterest pin creation!
- USE PINTEREST PIN TEMPLATES
I love using Pinterest templates to speed up my Pin creation. You can either;
- Find them for free in Canva
- Create your own
- Buy them from other bloggers
Using Canva is one of the best tools I recommend when it comes to Pinterest marketing.
I highly recommend upgrading the Canva Pro to get some of the upgraded features like more photo options, branding elements, resize features, and access to more/better templates.
If Canva is something that you use often, switching the Canva Pro is really worth it. It’s cheaper than other photo editing software like Photoshop, offers more for content creators in terms of templates, and it’s also cheaper than photo stock websites as well!
The only problem with using the pin templates on Canva is a lot of people have access to them.
Meaning that if you use them, your pins won’t be considered “fresh pins” like Pinterest really wants you to be posting!
The next option is to create templates yourself, but if you’re trying to save time… creating templates yourself isn’t the way to go.
So, buying templates from other bloggers is the best option in my opinion. Sure, other people have access to them as well however, it’s a lot fewer people than if you’re using a free Canva template.
I’ve got a pack of 36 pretty pin templates available here. They are some of my best-converting pin designs and I love them for a few different reasons!
- They’ll increase your brand awareness and give you confidence in your pins/brand
- fully customizable so you can change them to fit your needs
And I update them frequently (Like I just did!) to swap out old designs with fresh new ones that convert better!
You can check them out in my shop here if you’d like.
- BATCH CREATE YOUR PINS
Another option you can use is to batch-create your pins! You can do this in a few different ways.
What I like to do is pick one day that is strictly for social media and Pinterest.
I’ll pick out a few links for the week, create or pick out a few templates to use and all of my pins for the week will come out of those templates.
If I am out of designs or I don’t have a lot of time to create for the week, I will use this new tool I’ve found called Pin Generator!
You can take a link from your blog and Pin Generator will create tons of pins for you to be able to download!
There is a bunch of different settings you can change or customize and it’s a super simple tool to use.
It will take images from the blog post and use them in the designs, so most times I switch out the pictures used, but it is a great start! I’ve been using it a lot since I first found it.
- HIRE PINTEREST MANAGEMENT HELP
The last option for saving time when it comes to pin creation is to simply hand it off to someone else.
If you don’t have a lot of time on your hands, or if you’re stuck with Pinterest and want to hand it off to an expert who can handle your account for you that is an option as well!
This is really the best option if you are super low on time and would rather be doing something else, or if you’re just sick of Pinterest and want it off your plate totally!
2. HOW DO YOU PROPERLY SET UP A NEW PINTEREST ACCOUNT?
Next, you may be wondering, how do you set up a Pinterest account the right way?
You want to maximize keywords on your account for the best result.
You may have heard this before, but Pinterest is a visual search engine, not a social media site. Most people go to Pinterest to solve a problem.
And your blog posts are the answer to those problems. Keywords are how people find them!
OPTIMIZING YOUR PINTEREST PROFILE
The first thing you want to do is set up a Pinterest business account. This gives you important stats about your pins and you can also claim your website on Pinterest as well. This is the easiest part of the process.
Rather watch a video tutorial? I have one!
- ADDING KEYWORDS TO YOUR ACCOUNT
Next, you want to do keyword research and gather all the keywords you can for your account so that Pinterest users can find you in the feed. Here’s where you need to put them:
- Your account name and bio
- Board names and descriptions
- Pinterest pin titles and descriptions
This can be a lot to keep track of, so I make sure to keep everything organized in a Google Sheets spreadsheet.
I make sure to keep all my blog posts I want to promote, the boards to pin them to, descriptions, and keywords all in one place as well.
This document saved me so much time and energy that I decided to release it as a freebie exclusive to my email list!
Hundreds of people have downloaded it so far and are loving it! So if you’d like to get your hands on it as well, sign up for it here:
- SETTING UP PINTEREST BOARDS
You want to have a decent amount of boards set up on your account, and you want them filled with pins.
I recommend having 10-15 keyword-rich boards set up on your account. You can always add more if you have them, but this is a good start.
You also want to fill up those boards with high-quality pins. This is so Pinterest can start to see what your account is about, and your profile looks filled up.
I like to have about 10-15 pins on each board as well. Normally I don’t recommend pinning other people’s pins, but in this case, it’s okay.
When you are first starting out your account, it’s likely that you don’t have a lot of pins or blog posts yet, so pinning others’ content is okay!
| Want to make sure your account is set up properly? Check out my Pinterest account audit where I can update your account and get it ready for success on Pinterest! |
3. WHEN SHOULD YOU START PINNING FOR A NEW BLOG?
You should start pinning immediately. I know a lot of bloggers worry that their blog “isn’t ready” or they “don’t have enough content”– that’s okay!
Pins cycle around on Pinterest for a long time. My most popular pins are things I posted years ago. So start pinning as soon as you can! Even if it’s only one post.
Not only will pinning as early as possible help you get into the habit of creating pins, but you’ll get more practice in that way as well!
You need to understand what designs work for your audience, what titles they are drawn to, and get the hang of keywords to look out for and description writing.
There’s a lot that goes into a good pin, so it’s better to practice sooner!
WHAT IF YOU ONLY HAVE A FEW POSTS?
Let’s say you’re not only new to Pinterest, but you’re also new to blogging and you don’t have enough links to pin 2-3 times a day.
What do you do?
You don’t want to be pinning that same link 2-3 times a day, every day, because you will likely get marked as spam.
So, if you only have one post or a small number of posts, make sure to spread out the links. Even if that means you don’t pin every day.
You could also mix a few of the other content creators’ pins as well in the beginning so your account looks more active.
Then you can increase the amount you pin as you get a variety of links to share. If you have 10+ posts, that should be enough to increase to 2-3 times a day!
| If you’re seriously struggling with Pinterest and want to get the hang of it faster, check out my Pinterest course called Pinterest Simplicity!
I break down my winning strategy when it comes to Pinterest which gets me thousands of pageviews a month! |
4. WHEN IS THE BEST TIME TO PIN FOR YOUR ACCOUNT?
This is one of the harder Pinterest questions to answer because it varies from account to account and even day to day.
I typically notice that pins seem to do better later at night, but this may be different for you.
So I can’t give you a specific answer to this but I can show you how to find the best times to pin for your account!
Log into your Google Analytics and scroll down to the bottom of the page. You should see a box that says “Users by time of day”
This tells you the times that your site is most active with users. You can see from the last 30 days, or you can change the timeframe as well.
These are the stats I look at to determine when would be best to pin.
Because if you’re getting any traffic from Pinterest, the time that your site is most active will likely be the time that people are active on your pins by comparison!
WHAT IF YOU DON’T HAVE ENOUGH TRAFFIC TO SEE THE TIMES?
If you don’t have enough traffic onto your site for this to be a beneficial thing for you to look at, here’s what I recommend instead.
Try pinning at random times to start out. A good rule of thumb is to think about what times people will be on their phones and scrolling Pinterest So for example, on Monday pin at 8-9am, 12-1pm, and 7-8pm.
And then on Tuesday pin at 2pm, 6pm, and 10pm. These are times when people will be just waking up and getting ready for work, at lunch, or already at home after dinner and winding down for the day.
Stagger times like this so you are pinning throughout the day for the entire week. Once you start to get a decent amount of traffic, go back and check that graph to see what the best times are.
If there is enough traffic to show anything, start buckling down at those times to hopefully see an increase in traffic!
I also found this blog post to be helpful for coming up with the best times to pin on Pinterest! Coshedule has done a ton of research on the best time to post on Pinterest, so that’s the place to go!
And it has all the best times to post on all social media, not just Pinterest, so it’s packed with a ton of info!
5. HOW MANY TIMES SHOULD YOU PIN A BLOG POST?
You should be pinning a blog post for as long as it is relevant. Don’t only share just your new content, make sure you’re sharing your old content as well!
You spent so much time creating the content on your blog, make sure you are circulating old content around, as well as all the new content you create!
You generally want to create evergreen content, meaning that it’s as relevant today as it was a year ago.
That’s the type of content that does well on Pinterest, because of how long pins will circulate around the platform.
I am still pinning posts that I wrote two years ago because they are still some of my most popular!
So, you can pin a link as many times onto Pinterest as you want, but try to separate them out by a day or two to avoid getting hit by their spam filter!
6. HOW MANY TIMES SHOULD YOU RE-PIN THE SAME PIN?
You know you can pin the same link as many times as you want, provided that you spread out the timing by a day or two.
But how many times should you pin the exact same pin?
I post each pin only once. This is because Pinterest is all about fresh content and pins.
What used to work is you could take a pin and pin it to 5-6 different boards, using TailWind. This doesn’t work as well anymore.
Once you post a pin, it gets the highest priority, meaning sent out to the most people. Every time you pin that same pin again, say using TailWind to pin to other boards, it gets less and less reach.
So, you want to constantly be posting fresh pins to the platform!
WHAT COUNTS AS A FRESH PIN?
Fresh pins are what you need to create for the best Pinterest reach, but what counts as a “fresh pin”?
You need to have:
- A new title
- Different design
- Different photo
- New description
This doesn’t mean that you need to create drastically different pins each time you create pins.
As long as it looks a little different so that Pinterest will recognize it as a different pin, it’s good enough
These are two pins I posted to my account:
The text is the exact same, but the design is different so Pinterest will see them as 2 different pins.
7. SHOULD YOU RE-PIN CONTENT FROM OTHERS?
The answer to this Pinterest question may surprise you. I personally do not re-pin anyone else’s content onto my Pinterest. And here’s why
RE-PINNING OTHERS CONTENT DOESN’T HELP YOUR ACCOUNT
Pinning content from other people doesn’t help your account at all. You’re sending clicks to other bloggers’ posts, so it doesn’t benefit you!
It also messes up your stats if you’re pinning others’ content. Pinterest will recognize the impressions and link clicks for those pins as well, which messes up your stats.
So if you’re repinning others’ content, the monthly views that you always see at the top of your account include impressions from other bloggers’ pins that you’ve pinned!
Same as when you log in to see your stats. You’ll see the engagements and link clicks for other bloggers’ pins as well. Unless you go over to the side and specifically click on seeing just the pins that lead to your link.
If you still want to pin others’ content, you can. It doesn’t hurt your account really, but it can make your stats more confusing and it doesn’t help your account!
Personally, I think it is more beneficial to spend your time creating content for your own blog!
8. ARE PINTEREST GROUP BOARDS WORTH IT ANYMORE?
In short, no. They aren’t.
Pinterest group boards used to be an effective way to get traffic to your blog, but they aren’t anymore.
Pinterest nerfed the reach group boards when people started using them in a way they didn’t intend for them to be used. They were meant for collaboration not “Pin to this board, re-pin my pins, and I’ll repin your pins too” as bloggers do now.
On top of the reach being significantly diminished from Pinterest itself, a lot of the group boards themselves just aren’t helpful.
Many people don’t follow the rules of a group board.
The point of them originally was, if you pin onto the group board, you have to also re-pin others’ content. Everyone else would do the same, and your pin would go out to more people.
Not only is re-pinning others’ content not useful anymore, but most people just link drop and leave, defeating the whole purpose of the group board.
Plus, most group boards aren’t keyword-researched enough.
You want your boards to have a keyword-researched title and description, not a “bloggers helping bloggers” board title, and where the description is the rules of the board. That is not helping your pin go anywhere!
9. SHOULD YOU STILL BE USING TAILWIND VS. MANUAL PINNING?
I don’t use TailWind anymore to pin. I just use the Pinterest scheduler.
TailWind used to be a great way to schedule your pins. But, while it’s still an approved partner of Pinterest, your pins will not do as well if they are pinned from TailWind.
I’m assuming that Pinterest realized they were driving a lot of traffic away from their site by allowing bloggers to use TailWind.
Before this change, I would never go onto Pinterest. I had no reason to!
I would schedule my pins from Tailwind and be done with it. TailWind is also not as useful anymore because re-pinning your pins aren’t as successful anymore either.
You’re better off going into Pinterest and using their Pinterest scheduler instead.
| Still need more help? My course Pinterest Simplicity answers all these questions, gives you an over-the-shoulder look at my strategy, and more! |
Pinterest isn’t an easy platform to get the hang of, but once you do, it is so worth it!
In order to get the most from Pinterest, you need to make sure you have a good Pinterest Marketing strategy in place!
Make sure you are doing keyword research, filling out your board descriptions, and testing out tons of pin designs!
Even though it takes a while for Pinterest traffic to take off, once it does the traffic will just grow from there!
These 8 Pinterest questions are the ones I get the most often from bloggers. If you have any other questions that I didn’t answer, feel free to leave them down below and I may write another blog post on them!