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Pinterest is a confusing platform for a lot of bloggers, and understandably so! It can be a hard platform to get the hang of, especially if you’re new to blogging.

One of the main Pinterest marketing questions on your mind as a new blogger is probably, how do I get traffic to my blog?

One of the best long-term solutions is Pinterest.

Pinterest drives traffic to my blog every single day, even pins that were posted 2+ years ago! I even help grow my client’s accounts as well!

So if you’re not using Pinterest yet, it’s better to start now.

It’s important to know what you’re doing when it comes to Pinterest because it is a great platform to get a lot of blog traffic from.

Here are my last 90-day stats:

And the best part about all this traffic from Pinterest? It’s free.

You don’t need to promote pins and spend money when getting started, you just need to know what you’re doing!

So, if you’re a beginner at Pinterest and you don’t understand how to grow your blog or small business with it, here are the top 8 Pinterest questions I get from bloggers, and the answers to them!

And if you’d like to go more in-depth with my pinning strategy, check out my Pinterest course- Pinterest Simplicity! I’ll go over everything you need to know about growing on Pinterest this year.

1. How many times a day should you pin with a new account?

One of the most frequently asked questions I get is about the number of times you should pin.

So, what’s the best number?

The truth is, the “perfect number” of pins a day will be different for everyone. It all depends on how much time you have.

What I always recommend is pinning between 2-5 pins a day of your own content. You don’t really need more than that.

Personally, I pin 2-3 pins a day. But, the most common request I get from my monthly Pinterest management clients is 3-5 pins a day.

The most important thing when you start trying to pin consistently, whether it’s from a brand new account, or if you’re revamping your old account, is to start slow.

One of the reasons for this is so that you can get used to pinning consistently. Because consistency is more important than quantity.

The same can be said for the quality of pins as well.

Pinterest has said that your account will do better if you pin 2 times a day for months as opposed to 7 times a day for a week or so and then stop for a month.

This is because Pinterest wants people to remain active and consistent on the platform, and they want you to feed the content machine as much as possible!

You also don’t want to pin so much that you get caught up in the spam filter like I did!

How to save time when creating Pinterest pins

I understand that creating new pins takes up a lot of time. This is something I talk about in my Pinterest Simplicity course because a big hangup that I see for bloggers trying to take advantage of Pinterest is the inability to spend so much time on the platform creating pins!

So here are some helpful ways you can save time in your Pinterest pin creation!

• Use Pinterest pin templates

I love using Pinterest templates to speed up my Pin creation, and there are a bunch of places you can find them. You can either;

1. Find them for free in Canva
2. Create your own
3. Buy them from other bloggers

Using Canva is one of the best tools I recommend when it comes to Pinterest marketing.

I highly recommend upgrading to Canva Pro to get some of the paid features like more photo options, branding elements, resize features, and access to more/better templates.

If Canva is something that you use often, switching Canva Pro is really worth it. It’s cheaper than other photo editing software like Photoshop, offers more for content creators in terms of templates, and it’s also cheaper than photo stock websites as well!

The only problem with using the pin templates on Canva is a lot of people have access to them.

Meaning that if you use them, your pins won’t be considered “fresh pins” like Pinterest really wants you to be posting!

The next option is to create templates yourself, but if you’re trying to save time… creating templates yourself isn’t the way to go.

So, buying templates from other bloggers is the best option in my opinion. Sure, other people have access to them as well however, it’s a lot fewer people than if you’re using a free Canva template!

I’ve got a pack of 36 pretty pin templates available here. They are some of my best-converting pin designs and I love them for a few different reasons!

1. They’ll increase your brand awareness and give you confidence in your pins/brand
2. fully customizable so you can change them to fit your needs

You can check them out in my shop here if you’d like.

• Batch create your Pinterest pins

Another option you can use is to batch-create your pins! You can do this in a few different ways.

What I like to do is pick one day that is strictly for social media and Pinterest, usually, this ends up being Saturday or Sunday for me and my clients’ work.

I’ll pick out a few links for the week, create or pick out a few templates to use and all of my pins for the week will come out of those templates.

PSST: Wanna steal my pinning strategy for yourself? I go over the exact thing I do every week in my Pinterest course! This is the best place to go to get the most updated strategy that I use!!

• Hire Pinterest management help

The last option for saving time when it comes to pin creation is to simply hand it off to someone else.

If you don’t have a lot of time on your hands, or if you’re stuck with Pinterest and want to hand it off to an expert who can handle your account for you that is an option as well!

This is really the best option if you are super low on time and would rather be doing something else, or if you’re just sick of Pinterest and want it off your plate totally!

Which is where I come in. I’ve been working with clients since 2020 and have upwards of 7 clients I work with every single month to grow their Pinterest accounts! So if you’re totally fed up with creating and pinning, this is the perfect solution for you.

2. How do you properly set up a Pinterest account?

Next, you may be wondering, how do you set up a Pinterest account the right way? There is a lot that goes into this and it can’t possible be all put into one cohesive blog post, but here are the main things you need to know.

• Research your keywords

The main thing to know right away about Pinterest is it is a visual search engine like Google. Which means it runs off of keywords.

If you’re brand new to keywords and SEO, essentially how it works is people will search up a term and the corresponding pins will show up. Pinterest understands what those pins are about because of the words people have put in the description and other places.

It’s the exact same way that Google will show you the best results for the crockpot recipe you looked up.

So, as the creator, you need to do you research on Pinterest to find these keywords people are looking up and place them all over your account.

I’m talking in board names and board descriptions, pin titles and descriptions, in your profile bio, and even in your name!

You want to maximize keywords on your account for the best result. Make sure you also have a way to keep track of your keywords as well!

I use Google Sheets as a keyword tracker and it really makes pinning so much faster. If you want to get your hands on mine, I give it away in my course along with a tutorial on how to use it!

• Setting up Pinterest boards

Once you’ve found your keywords, it’s time to use them. And the first place is inside of your Pinterest boards.

If you are starting out on a brand new account, don’t overwhelm yourself with a lot of boards all at once. I’d say have less than 5. Any more than that and you’ll find yourself struggling to fill them with pins!

You don’t want to create 10-15 boards and then have half of them empty while you’re pinning elsewhere, so start out slow and expand as you go.

You also want to fill up those boards with high-quality pins. This is so Pinterest can start to see what your account is about, and your profile looks filled up. Normally I don’t recommend pinning other people’s pins (it’s really just a waste of time with no added benefit to you) but in this case, it’s okay.

When you create a new board, most times Pinterest will give you some suggestions on pins that they think are relevant to the topic. I will take a few of the most relevant ones and pin them!

This gives Pinterest the green light and tells them that, yes this is what this board is about and you do understand! Which is what you want- you want Pinterest to understand your content and your boards.

Don’t worry if you don’t see anything relevant though, that just means you need to give Pinterest a little bit of guidance because your title or description may not have been enough for them.

In this case, don’t pin their suggestions just to pin something. Instead, search for some pins that do relate to your board and pin those instead!

Then, go back to your board and see what suggestions Pinterest has. The more they know about the board, the better suggestions they can give and it confirms that Pinterest understands your intentions!

When you are first starting out your account, it’s likely that you don’t have a lot of pins or blog posts yet, so pinning others’ content is okay!

| Want to make sure your account is set up properly? Check out my Pinterest account audit where I can update your account and get it ready for success on Pinterest! |

3. When should you start pinning for a new blog?

You should start pinning immediately. I know a lot of bloggers worry that their blog “isn’t ready” or they “don’t have enough content”– that’s okay!

Pins cycle around on Pinterest for a long time. My most popular pins are things I posted years ago. So start pinning as soon as you can! Even if it’s only one post.

Not only will pinning as early as possible help you get into the habit of creating pins, but you’ll get more practice in that way as well!

You need to understand what designs work for your audience, what titles they are drawn to, and get the hang of keywords to look out for and description writing.

There’s a lot that goes into a good pin, so it’s better to practice sooner!

What if you only have a few blog posts?

Let’s say you’re not only new to Pinterest, but you’re also new to blogging and you don’t have enough links to pin 2-3 times a day.

What do you do?

You don’t want to be pinning that same link 2-3 times a day, every day, because you will likely get marked as spam.

So, if you only have one post or a small number of posts, make sure to spread out the links. Even if that means you don’t pin every day.

Then you can increase the amount you pin as you get a variety of links to share. If you have 10+ posts, that should be enough to increase to 2-3 times a day!

4. When is the best time to pin for your account?

This is one of the harder Pinterest questions to answer because there isn’t really a way to tell! The best answer I can give is to think about your audience.

Do you think your Pinterest followers will be on Pinterest at 3pm on a Monday? For the most part, likely not! Many people will be at work.

However, after 7 on a Monday, maybe. People will be getting done with dinner, chores, or other things and likely sitting down to watch TV for the night. (and in many people’s cases, mindlessly scrolling on their phone as well!)

So think about when your audience is going to be online and try pinning then. I usually experiment with early morning, afternoon around lunchtime and at night during the week, and then randomly on the weekends when people will be home.

However, this isn’t a fool-proof answer though!

Because people are on Pinterest all over the world. So when it is 5:00pm by you it may be 3:00am somewhere else!

So, in all honesty, I wouldn’t worry too hard about the times you pin. I put a small amount of thought into int and then let Pinterest do the rest. Especially when you are going to be ranking in search, then people can find your pins when it is most convenient for them and the time of day won’t matter!!

5. How many times should you pin the same blog post?

You should be pinning a blog post for as long as it is relevant. Don’t only share just your new content, make sure you’re sharing your old content as well! In fact, I will share old content way more often than my new stuff!

You spent so much time creating the content on your blog, make sure you are circulating old content around, as well as all the new content you create!

You generally want to create evergreen content, meaning that it’s as relevant today as it was a year ago.
That’s the type of content that does well on Pinterest, because of how long pins will circulate around the platform.

I am still pinning posts that I wrote two years ago because they are still some of my most popular!

So, you can pin a link as many times onto Pinterest as you want, but try to separate them out by a day or two to avoid getting hit by their spam filter!

Typically what I do is, when using my keyword tracker, I will make a note when I’ve pinned a blog post link so I won’t pin it again the next week or month. This helps me avoid pinning it too many times in a row!

6. How many times should you re-pin the same pin?

You know you can pin the same link as many times as you want, provided that you spread out the timing by a day or two, but how many times should you pin the exact same pin?

I post each pin only once. This is because Pinterest is all about fresh content and pins.

What used to work is you could take a pin and pin it to 5-6 different boards, using TailWind. This doesn’t work as well anymore.

Once you post a pin, it gets the highest priority, meaning sent out to the most people. Every time you pin that same pin again, say using TailWind to pin to other boards, it gets less and less reach.

So, you want to constantly be posting fresh pins to the platform!

What counts as a fresh pin?

Fresh pins are what you need to create for the best Pinterest reach, but what counts as a “fresh pin”?
You need to have:

• A new title
• Different design
• Different photo
• New description

This doesn’t mean that you need to create drastically different pins each time you create pins.

As long as it looks a little different so that Pinterest will recognize it as a different pin, it’s good enough
These are two pins I posted to my account:

The text is the exact same, but the design is different so Pinterest will see them as 2 different pins.

7. Should you re-pin content from others?

The answer to this Pinterest question may surprise you. I personally do not re-pin anyone else’s content onto my Pinterest. And here’s why.

Re-pinning others content doesn’t help your account

Pinning content from other people doesn’t help your account at all. You’re sending clicks to other bloggers’ posts, so it doesn’t benefit you!

It also messes up your stats if you’re pinning others’ content. Pinterest will recognize the impressions and link clicks for those pins as well, which messes up your stats in the back.

So if you’re repinning others’ content, the monthly views that you always see at the top of your account include impressions from other bloggers’ pins that you’ve pinned!

Same as when you log in to see your stats. You’ll see the engagements and link clicks for other bloggers’ pins as well. Unless you go over to the side and specifically click on seeing just the pins that lead to your link.

If you still want to pin others’ content, you can. It doesn’t hurt your account really, but it can make your stats more confusing and it doesn’t help your account!

Personally, I think it is more beneficial to spend your time creating content for your own blog!

8. Are Pinterest group boards worth it anymore?

In short, no. They aren’t.

Pinterest group boards used to be an effective way to get traffic to your blog, but they aren’t anymore.

Pinterest nerfed the reach group boards when people started using them in a way they didn’t intend for them to be used. They were meant for collaboration not “Pin to this board, re-pin my pins, and I’ll repin your pins too” as bloggers do now.

On top of the reach being significantly diminished from Pinterest itself, a lot of the group boards themselves just aren’t helpful.

Many people don’t follow the rules of a group board.

The point of them originally was, if you pin onto the group board, you have to also re-pin others’ content. Everyone else would do the same, and your pin would go out to more people.

Not only is re-pinning others’ content not useful anymore, but most people just link drop and leave, defeating the whole purpose of the group board.

Plus, most group boards aren’t keyword-researched enough.

You want your boards to have a keyword-researched title and description, not a “bloggers helping bloggers” board title, and where the description is the rules of the board. That is not helping your pin go anywhere!

9. TailWind vs. Manual pinning- what should you be doing?

I don’t use TailWind anymore to pin. I just use the free Pinterest scheduler.

TailWind used to be a great way to schedule your pins. But, while it’s still an approved partner of Pinterest, your pins will likely not do as well if they are pinned from TailWind.

I’m assuming that Pinterest realized they were driving a lot of traffic away from their site by allowing bloggers to use TailWind.

Before this change, I would never go onto Pinterest. I had no reason to!

I would schedule my pins from Tailwind and be done with it. TailWind is also not as useful anymore because re-pinning your pins isn’t as successful anymore either.

You’re better off going into Pinterest and using their free Pinterest scheduler instead.

STILL NEED HELP? Everything that you need to know about pinning and Pinterest is laid out in my Pinterest course! Make sure to check it out!!

CONCLUSION

Pinterest isn’t an easy platform to get the hang of, but once you do, it is so worth it!

In order to get the most from Pinterest, you need to make sure you have a good Pinterest Marketing strategy in place!

Make sure you are doing keyword research, filling out your board descriptions, and testing out tons of pin designs!

Even though it takes a while for Pinterest traffic to take off, once it does the traffic will just grow from there!

These 9 Pinterest questions are the ones I get the most often from bloggers. If you have any other questions that I didn’t answer, feel free to leave them down below and I may write another blog post on them!