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There is a lot that goes into creating a brand online, and it is more than just picking out a few nice colors, choosing some photos, and picking out a theme.

You also have to consider who you are, what parts of yourself you want to show online, and what interests and beliefs you want to include and weave into your brand.

One thing about creating a brand, is it’s going to develop over time. This is not something you choose one day and you’re stuck with forever.

Over the years, my brand has drastically changed as I’ve decided to take my business in new directions and opened myself up to new interests.

A brand is not a static thing, its something you develop each and every time you put out a piece of content

1. find the right demographic and niche

I think the first part of your blogging brand really starts with what niche you choose, and the demographics of people you want to reach.

Your niche is going to be the overall topic that you talk about, so everything else that you do will revolve around it!

Plus, what audience are you trying to reach? What would appeal to them the most?

For example, my blog over the years has changed a lot.

It used to be called Business Women Thrive and my mission was to help women start and run successful blogs and businesses.

Over the years, I realized I wanted to be more than that online.

I have more passions I want to talk about, so I switched to be more lifestyle with the name you see now, Sarah Marie.

My demographic is still the same but my mission statement has developed over time to “Take back the life you love.” That’s what I want to help women do.

Therefore, my blog has a more feminine feel to it. It also has a lot of my own personality in it as well! Because you are an important part of your brand!

To narrow down your brand, start by picking a niche and choosing a demographic of people you want to reach.

You can narrow your demographic of people based on age, gender, location in the world, or particular interests!

3. Choose your blog name

The next important element in your blogging brand- your blog name.

I’ve talked about this more in-depth in another blog post, so I won’t get into too much detail here but your blog name is very important to your brand.

It will be on the front page of everything, your social media, your blog itself, your email list, any products that you create or courses that you release, your URL, and everything else you can think of!

Make sure you think hard about what name you’ll be choosing!

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4. Create a logo for your blogging brand

A lot of people debate whether or not you should have a logo for your business. Logos can go in a lot of places;

• Social media profile pictures/ headers
• Headers on your blog
• On your pins or social media posts

With a lot of blogs nowadays, most people tend to use their picture as their logo and, personally, I’ve done both.

The last blog that I had, I only used a logo.

This time around I have a logo created, but I use a picture of me for most of my social media now.

Either way, I think it would be a good idea to create a logo. Even if you don’t use it a lot, you’ll have it just in case you ever need it somewhere!

5. You are the biggest part of your blogging brand

By far the biggest part of your blogging brand is going to be you!

This is true in a number of ways, some of which we’ve already talked about- blogging voice and social media presence.

You always want to remain true to who you are! People are going to be drawn to you and your personality and that is what’s going to help you stand out among the sea of other blogs!

6. Create an inspirational Pinterest board

A great way to begin branding your blog is to make a board on Pinterest. (Make sure it’s secret if it’s from your business account!)

After that, go on a pinning spree!

Pin anything and everything that inspires you or looks cool. Don’t be afraid to include other people’s pins in your pinning spree as well.

Eventually, you’ll need your own pin designs!

So it will be a good idea to check out what pins stand out the most to you- that way you’ll know what would catch your client’s eye as well!

Now go through your Pinterest board and start picking out similar elements that you can use in your own brand!

7. Create a mood board

Not a big Pinterest user? If you’d rather do stuff the old fashion way, take some old magazines or pick some pictures from the internet and create a vision board!

Create it just as you would a Pinterest board. Cut out things that catch your eye and glue them on the board! It’s a good way to see how your colors and ideas would fit together on a blog!

Add similar elements, see what you like, and take out things you don’t like!

8. Social media graphics

It’s important to have your social media graphics branded.

It’s likely the first thing people will see before clicking over to your site, and you don’t want the disconnect like we mentioned before (your graphics to be upbeat if the tone of your blog is dark and moody).

Take what information you’ve gathered earlier because now it’s time to narrow it all down!

• Choose a few colors + fonts

Now that you have a general idea of what you like, it’s time to start turning that into an actual cohesive branding for your blog!

I highly recommend using Canva Pro for your social media graphic creation, they have a good branding tool that is so helpful to use!

• Pick 2-3 fonts to use

These are the fonts you should be used in everything, social media graphics, your logo, your blog font if you can manage it- anything you do.

• Pick 2-3 colors to use

Same as with the fonts, use these colors in everything, social media graphics, logo, and blog background.

When you create a cohesive brand, it will allow people to instantly recognize you. When someone sees your pin on Pinterest, or Instagram, they’ll know it as your post!

Once you’ve done all that, I’d say you have a pretty amazing and cohesive brand for your blog!