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Social media sites like Facebook, Twitter, YouTube, and Instagram have become prominent marketing tools for millions of business owners. With social media, you can promote your business to thousands of people at the push of a button.
But the question is, how can you choose the best social media platform for your business?
There are many channels to choose from, but it largely depends on the nature of your business, your ultimate goals, and which platforms your target audience uses.
Here are a few tips on how to choose the right social media platform for your business.
TIP #1: CONSIDER YOUR LONG-TERM GOALS
Being consistent on social media requires lots of effort. Therefore, knowing what you wish to achieve with your social media marketing will help you choose the right platform.
Most likely, your long-term goal is to engage your customers and increase profitability. However, you should create more in-depth end goals for your unique business to leverage all parts of social media.
Knowing what you want to achieve will help you in choosing the best platform for your business needs.
TIP #2: UNDERSTAND YOUR TARGET AUDIENCE
Now that you know what your long-term goals are, you need to know who you’re trying to reach.
When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about.
For example, people between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter and Facebook.
If you’re not sure, look at where your competitors invest their time and where they get the most engagement.
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TIP #3: FIGURE OUT WHAT YOUR AUDIENCE WANTS
Figure out what gets your audience most excited on social media. Once you have determined what your audience wants, invest more time into the platforms they use most so that you can connect with them.
If you are unsure, see what other similar businesses are doing and what response they get from their audience. If videos seem to be doing well, then you can be certain that platforms such as YouTube and Facebook will be great for your brand.
TIP #4: DETERMINE WHAT YOU HAVE TIME FOR
As stated earlier, maintaining a social media account takes lots of effort. Therefore, choose a platform that you will be able to use easily and consistently.
Some platforms are time-consuming to maintain while others take less of your time.
If you only have an extra hour every day for social media, keep your reach limited to one or two social networks that will make an impact. If you are short on time and think you have to be on multiple channels, consider outsourcing your social media management.
There you have it! My tips on how to choose the best social media channel for your business. Whatever your choice, it’s a good idea to choose a platform that will help you achieve your business goals and reflect your business values.
This is a guest post by Denelia Storm over at www.deneliastorm.com.