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As bloggers, we spend a lot of time creating content. That’s our job. But after a while, we may run out of things to talk about on all our various platforms.
One day, you may be writing a blog post. The next day, you’re looking for a topic to send to your email list. And another day you’re struggling to find social media content.
What do you do when you run out of content to write about? You can repurpose your blog content!
-WHAT DOES REPURPOSE BLOG CONTENT MEAN?
So, what does it mean to repurpose your blog content?
Well, let’s say on Monday you write a blog post. It’s a really in-depth post and you spent a lot of time on it. Don’t let it go to waste!
On Wednesday, you’re looking to write an email to your list. You can take the main parts of Monday’s blog post and send the important info to your list. You can even leave a link to the full blog post if they want to read deep into the topic.
Now, on Sunday, it’s time to create your social media content for the week. What to post about?
Well, you could take Monday’s blog post and make a few pins on it to share on your Pinterest. You can take a line from it and share it on your Twitter in a quick tip. And you can take the main points from the blog post and share in a long well-written Instagram caption! And don’t forget to leave a CTA (Call to action) and invtie them to read the full post if they’re interested!
So, as you can see, repurposing content is actually really easy. It’s basically just taking one piece of content and sprinkling bits of it around the internet! This will not only help you create content faster, but it can actually bring back some traffic to the original piece of content!
-WHY SHOULD YOU REPURPOSE BLOG CONTENT?
Here’s a few reasons why you might want to consider reusing your content.
1. REPURPOSING CONTENT SAVES TIME
Repurposing content is a great way to save time! We spend a lot of time creating blog posts for our blog, why not use that well-researched and thought out content for more than just one platform?
A fast way to repurpose blog content is by creating an outline. If you already know you want to repurpose the blog post you’re writing, start by outlining the main points.
That way, once you go to turn it into an email to your list, or an Instagram caption for the week, you have a quick and easy way to know what the main points are for the post. Then, you can use those to start formatting your other content!
I do this all the time with blog posts and YouTube videos. I write the outline for YouTube videos and record them. Then, I add a bit more and post the same content on my blog!
2. LINK YOUR CONTENT TOGETHER
As I mentioned a bit before, you can link the repurposed blog content back to each other and bring traffic to the original post.
When I write a blog post and create a YouTube video on the same topic, I will link both of those together. Or if you write an email, you can mention the full post and link to it.
WAYS TO REPURPOSE BLOG CONTENT
1. WRITE A BLOG POST PART 2
If you see a blog post that is gaining a lot of traction on your site, consider creating a part two of that blog post! People obviously liked that content, so make sure to provide more of it!
2. CREATE A LIST POST OR ROUNDUP POST
If you create similar content for your blog, which is a good idea to do, you could repurpose that content and do a list post! For example, “12 best Crock Pot recipes”.
If you have a cooking blog, you could do a short summary of a blog post for each point and link the full blog post if they want to look more into the recipe!
3. CREATE PINTEREST PINS
Creating content for Pinterest is super easy! I use Canva to create all of my pins. Just come up with a few designs for pins for each blog post and pin them to Pinterest!
Need help coming up with pin designs? Check out my Pinterest pin templates in my shop!
4. SEND A NEWSLETTER TO YOUR LIST
I use this tactic all the time. I am terrible at coming up with things to send to my list, so I always end up sending a shorter version of my blog post out as a newsletter each week!
It’s a great way to send valuable content to your list, while also driving traffic back to your blog posts!
5. INSTAGRAM CAPTIONS
Instagram captions can be used as mini-blog posts. Some people even exclusively blog on Instagram! And Instagram can tell how long people spend looking at your posts.
So, if you take a smaller version of your blog post and use it as an Instagram caption, you can make Instagram happy, and maybe get some extra traffic to your site all while giving lots of value to your followers!
6. SHARE ON INSTAGRAM STORIES
You can just either shout out your blog post on Instagram stories and tell people to go check it out or you could shoot a short Insta story video talking about a point or two from the blog post!
7. POST IT ON YOUR FACEBOOK PAGE
Even though it’s a little harder than it used to be to get traffic from Facebook to your blog, I get a decent amount of traffic from my page! Don’t forget to take advantage of it!
8. POST IN FACEBOOK GROUPS (WHERE ALLOWED)
You can do this one of two ways. If you have your own Facebook group, share some of the info from your latest post in your group! The best way to grow an engaged Facebook group is by giving the members good information!
Or, if you’re in other Facebook groups, some allow you to share your blog posts in threads! Just make sure you read the group rules before sharing, some don’t allow promotion!
9. TWEET ABOUT IT (MORE THAN ONCE)
Twitter is one of my favorite places to share my blog posts. You can get away with sharing frequently on Twitter because of how fast the feed actually goes.
You can either just promote the post outright, or you can share a line or two from the post and provide valuable information to your followers, which is important!
10. CREATE A YOUTUBE VIDEO
I do this all the time for my YouTube channel and it’s a great way to get content to both audiences. Some prefer a video, others prefer to read!
If you create both a video and a blog post for the same topic, it not only saves you time but it attracts both of those types of people! And repurposing the blog post content into a video is easy since the hard part- writing the script, is already done!
11. RECORD A PODCAST EPISODE
Not into being on camera? Maybe you could start a podcast instead! This is something I want to get into eventually too because the podcast audience is different even from the blog post readers and the YouTube video watchers!
And, if you’re creating a YouTube video, it would be super easy to save just the audio file of the video and upload it as a podcast! Even more ways to repurpose content!
12. SHARE ON TIk-TOK
The Tik-Tok audience is huge right now! And if you can share bite-sized content on there, you can really get your message out to a lot of people!
Attention spans of people are getting shorter and shorter, so if you can figure out a way to make your content digestible in short videos, it will really help you in the market today!
There are so many ways to repurpose your blog content! So much so, that it can get a bit overwhelming when thinking about where to share your content next!
Try not to get too overwhelmed, and don’t try to share your content everywhere at once. It is better to pick 1-2 ways to share your content in the beginning. Once you get really good at those and you feel like you can expand, go for it!
This blog post wasn’t meant to overwhelm you to take on all 12 platforms all at once. It’s only here to show you all of the possibilities for growth once you get a team behind you and can hire some help! But if you’re a one-woman-show, for now, stick to a few and go from there!