Launch your blog

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I hear this question asked all the time when people go to launch their blog, and I even asked myself this question when I first started out.

How many posts should you have ready for launch day?

You’ll see that every blogger is going to tell you something different. Some will tell you to launch with just one, others will tell you 3-5 and some even 10-15 posts should be ready!

So, let’s get into the pros and cons of both scenarios.

Option 1: LAUNCH YOUR BLOG WITH MORE CONTENT

Personally, this is the option I choose and I did it for a few reasons.

  • It gets rid of the “new blogger” or under-developed blog feeling
  • People have content to browse
  • You’ll have posts to inter-link with each other
  • You’ll have a ton of content to promote on launch day

If any of those sound like good reasons to you, then maybe it’d be a good idea for you to try as well!

Here’s what I would consider being the “ideal” launch plan.

1. HAVE 3-5 POSTS READY TO LAUNCH YOUR BLOG

Personally, when I launched I went crazy and had 10 posts up. You definitely do not need this many, but I don’t regret doing it that way.

The idea for having posts ready is like I mentioned above. When people land on your blog, they actually have a few posts to read, if they choose to.

2. HAVE A FEW POSTS READY IN DRAFTS

Another good idea is to have some posts ready in the drafts section of your blog as well.

Inevitably, when you start a new blog, it’s easy to get distracted. There are so many things to do when you first start out! Lot’s to learn, technical issues to fix and many, many other hats to wear as a blogger.

So, if you have a few posts ready to go in the drafts before you launch (when the pressure is less) you’ll be able to focus on other things!

The amount you want to have ready is up to you, depending on how many posts a week you plan on putting out.

3. HAVE A RUNNING LIST OF BLOG POST IDEAS

Again, the number you want to have is up to you. But it is a good idea to have frequent brainstorming sessions, especially before you launch your blog.

Coming up with blog post ideas can always be a challenge, but it is even harder in the beginning!

Recommended: Coming up with 100+ Blog Post Ideas

This is really the route I recommend you take when launching your blog. This is pretty much the route I took and here are the views I got my very first month!

Total views: 856

Of course, this isn’t a ground-breaking amount of views but for the first month, it’s still really good!

POTENTIAL PROBLEMS WITH THIS METHOD

This method is great and all, I’m all for preparing for a big launch and starting out with a bang. With the wrong mindset though, this method could get you in a bit of trouble. Here’s what I don’t recommend doing.

  • Not launching because you’re worried you don’t have enough content
  • Getting stressed at the amount of content you have to create up-front before you even launch…causing you to never launch
  • Wanting everything to be perfect before your launch

If you wait till you hit the 5 or 10 post threshold, or you wait for everything to be absolutely perfect… you’ll likely never launch your blog. I don’t want you to think you have a certain threshold of content to hit in order to be successful.

Don’t stress yourself out before you even hit the publish button! In other words… don’t get so caught up in the planning phase so you never actually pull the trigger!

Which is why next, we are going to get into the other way to launch your blog. 

Option 2: LAUNCHING YOUR BLOG WITH JUST ONE POST

If I remember correctly, I think this is the way I launched my first blog! And I have to say, it went pretty well still!

Here are the reasons why you might want to choose this option.

  • You’re excited to start
  • You won’t face blogger burnout in the beginning
  • You learn more by doing, not planning

There are some advantages to going this way if you’re more of a go-getter and less of a planner. And there have been plenty of blogs launched this way who ended up being really successful! Even though it is not my preferred method, it might be right for you!

Here’s the ideal way I’d recommend going if you launch this way.

1. HAVE A RUNNING LIST OF BLOG POST IDEAS

Yep, that’s right. This one is making it’s way back around.

I still recommend having a list of blog post ideas waiting on the back burner just because… well honestly it’s always a good idea. Whether you’re launching or not!

You’ll still have your mind pulled in many different directions launching with one post. Technically issues will still pop up, or whatever other jobs you’re doing as a blogger can (and will!) distract you.

Unfortunately, now that you only have one post up one of those directions will also be content creation! You still want to stick to your upload schedule! It’s essentialespecially when you don’t have much content up yet!

2. POST MORE OFTEN

Since blog post content is the lifeblood of any blog, it’s a good idea to post more often if you don’t have a lot of content posted upfront.

Posting 2-3x a week seems to be the norm for newer bloggers who need more content and 1-2x a week is the sweet spot once you’ve become a little more of a seasoned blogger.

I recommend trying to upload 3 times a week if you don’t have much content posted but beware of blogger burn out!

Blogger burn out happens to pretty much every blogger every now and then, but it’s even easier for newer bloggers to suffer from this.

Essentially, blogger burn out happens when you put too much work on yourself all at once. When the stress combined with the long hours and even longer to-do list mixes into one big ball. And if you’ve never experienced it before, it can be the reason you quit blogging before you even start!

Blogger burn out is one of the many reasons people quit even before they’ve been blogging for 6 months!

DO WHAT’S BEST FOR YOU

There are pros and cons to each method of launching your blog, but in the end, it is ultimately up to you what you choose to do

Basically, what I’m saying is do what’s best for you. If you think it’s a good idea to have a ton of posts for launch, do it. Maybe you could do 3-5 instead of 10. Or, maybe one post is good enough for you.

The beauty of blogging is that you are in charge. Whatever you feel is best is what you should do. In the end, as long as you launch your blog, there is no right or wrong answer!

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